Tierra Madre

I partnered with Tierra Madre, a creator of ceramic decor, to enhance their online presence and connect their handcrafted pieces with a wider audience. My work encompassed several key digital strategies.

tierra-madre.com

Brand Development & Social Media Integration

I collaborated on brand development to ensure their online presence reflected their commitment to craftsmanship and sustainability. This included designing a website that seamlessly integrates with their brand aesthetic and developing a cohesive social media strategy across platforms like Facebook and Instagram.

Ecommerce Platform Optimization

I designed a user-friendly ecommerce template that showcases the artistry and unique qualities of their handcrafted ceramics. This involved high-quality product photography, detailed descriptions, intuitive navigation, and a streamlined checkout process to maximize conversions. I also integrated their product catalog with Facebook and Instagram Shopping, expanding their reach directly within social media platforms.

Digital Marketing Strategy

I implemented a comprehensive digital marketing strategy encompassing search engine optimization (SEO) and social media marketing. On the SEO front, I optimized website content and structure to improve organic search rankings and drive traffic from relevant searches. For social media, I developed engaging content calendars and managed campaigns to build brand awareness, foster community engagement, and drive traffic to their online store. This included setting up their product feeds for Facebook and Instagram Shopping, enabling direct purchases from social media. I also created email marketing templates for targeted campaigns, including promotional offers, product announcements, and personalized recommendations.

Through these combined efforts, Tierra-Madre.com was able to strengthen its brand identity, expand its online reach, and effectively connect with customers seeking unique and sustainable home decor. The integration of Facebook and Instagram Shopping, coupled with robust SEO and social media strategies, provided multiple avenues for customer discovery and engagement.